Come and meet Alimrose with us;
Alimrose is one of the main designer names in the children’s gift market in Australia. And we are very proud to be stocking some of their gorgeous rattles, dolls, bibs, blankets and booties. Alimrose is an Australian family business that has been creating joyful gifts for more than 30 years. They pride themselves on continually creating gorgeous designs & providing great service.
Alimrose has a passion for design, an eye for detail and a feel for beautiful fabrics. This makes all their items very special and it’s easy to see the high quality and attention to details in all their dolls, baby accessories & gorgeous toys.
How it began;
Alimrose (formerly Native Bush Babies & founded by Susan Shardlow) began in the very early 1980’s. Two mothers were tired of not being able to access Australian designed dolls and products for their children. It inspired them to begin their own company. The company originally made Australian themed dolls and figurines based around the charming characters from the stories of the famed May Gibbs.
Over the years the range grew and eventually included a large range of beautiful dolls, soft toys, rattles, bibs, quilts & home wares.
In 1997 the company changed its trading name from Native Bush Babies to Alimrose. This name represents a combination of favourite family names and at the same time accommodated a broader range & style of children’s gifts. Since then, Alimrose has gone from strength to strength and is now sold in over 800 stores worldwide.
Being a family run business they value the long term and loyal partnership they have with their manufacturers. Alimrose works closely with a small number of ethical manufacturers (SEDEX approved). Thye are also continually assessing the best ways to improve production and supply whilst being as environmentally conscious as possible.
The main range of dolls and toys are proudly made by a female owned and operated ethical production facility in the Philippines. They have been working with this business for close to 40 years. By working loyally together for decades, Alimrose has been able to support that business to employee over 100 women and provide them with outstanding wages and conditions.